What’s behind the Aspire iDea?
Posted by 
Michael Walsh) on May 16 2007 | Tagged as: Acer, Aspire IDea, Convergency
Yesterday I was in a meeting and the Aspire Idea came up.
All the usual arguments were discussed: positioning, competition, product development, marketing material, that sort of thing.
It’s a great product because it’s a giant step towards realizing the digital convergency dream. And that makes it an easy product to write about.
But I bet none of you know where the name came from.
Allow me to illuminate you…
When I received the brief to create a name for this new Media Centre way back in February 2006, I first took a look at the existing Acer product lines to see how the new product fitted in.
The new media center was clearly a considerable step forward for Acer in the Audio/Video market, and was more an integrated Audio/Video device than a PC with Audio/Video functions.
The product name therefore had to help the device distinguish itself from traditional Acer products while at the same show that Acer was on the convergency ball.
With that in mind, I wrote down a (very long) list of the intrinsic characteristics/properties of the new product which, after a lot of crossing out, ended up looking like this:
Integrated
Technology
Digital
Entertainment
Access
Vision
Power
Energy
Media
Home
If you take the initials of some of these key characteristics, you can transform them into useable words.
If you take the first, third, fourth and fifth characteristics (“Integrated”, “Digital”, “Entertainment” and “Access”) and combine their initials, you get the word “IDEA”.
And the rest, as they say, is history.
So, if you’re ever wondering what the Aspire iDea actually is… well, it’s name should help you out:
Integrated Digital Entertainment Access
Clever eh?
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