So, from one day to the next, we move into an entirely new market.

Acer is already one of the world’s leading notebook manufacturers and undisputed champion of the newly-hatched netbook segment thanks to the Aspire One.

And now they’ve launched their handhelds – oops, I mean Tempo Smartphone Series.

OK, here’s the deal. Mobile phone manufacturers (Nokia, Blackberry & Co.) have had this product/market all to themselves so far, and how do you “upgrade” a phone? You give it a few email features and web-applications and call it a “smart”phone. You upgrade the product and do the same with the name. Makes sense right?

So what happens when a computer vendor turns its attention to phones? They don’t call it smartphone, do they? (think iPhone..) Why not? because they’re looking at it from a different angle.

Think about it for a moment. What “computer companies” are constantly trying to do is to downscale technology they’re already good at. And as the usefulness of a mobile computer is dependent on how well it functions in a mobile environment, a place where there are no standard surroundings and the facilities at hand (i.e. power supply, resting surfaces, etc) cannot be guaranteed, the smaller the technology becomes, the more “mobile” the device gets.

So, when the world’s second-biggest mobile computer vendor takes the netbook theme to its logical conclusion – two hands mobility becomes one-hand mobility and the game moves on. Don’t pass this off as a passing phase. Tempo (I had a say in that name so don’t mock it) is the start of a whole new chapter in Acer’s mobile story.

But are they smartphones? Or should we invent a whole new category?


Acer Tempo Smartphone Series F900


Acer Tempo Smartphone Series DX900


Acer Tempo Smartphone Series DX650

More pictures on my Fickr page.