I’m the one who comes up the with titles like

puREDesire (the new corporate payoff for Packard Bell)
time=weight3 (Timeline)
.sign.of.the.time. (launch event title)

as well as a few other things…

When it comes together, like it did on 9th April 2009 in Amsterdam when Acer launched the new Packard Bell logo and corporate colors, it looks a bit like this.