All in all I’d say yesterday was a great day.

The project I’m working on is absolutely huge and the “brand guidelines” – meaning naming, brand philosophy, colour choice and icon usage etc., is right at the very start because if you don’t know what you’re building, you’re going to get stuck very quickly.

Fortunately this part went very smoothly and everyone welcomed the choices made so at least they have something concrete to work on which shouldn’t be underestimated as I also got a first glimpse into the inner workings of the project development stages and it’s both frighteningly complex and fascinating at the same time.

The sad thing for me is that once this passes I’m out of the project until it goes public (if Acer decides to do any marketing with it) so I won’t get to see the team in London again which is a real shame as they’re a top flight agency and it was a privilege to work with them on this. If you’re reading this William, top marks for the group you put together!

Still, we’ve got a much bigger fish to fry starting Monday so it’s not as if work’s scarce round these parts… Brilliant.