I find myself sitting in a very quiet, yet highly productive office I cannot name in London.

I’m not actually part of anything going on here right now but I am part of the caravan trailing through this city today meeting a bunch of agencies and suppliers on possibly the most interesting project Acer has ever undertaken.

It’s a long way from my “bunker” in Milan and a million miles from where we (Acer) were only a few years ago.

But that’s the thing with this company. Senior management takes strategic decisions at the speed of light. It might take a couple of days to pin one of them down and get an approval out of them but when they’re available, they approve about twenty things at once.

Which is why I’m here today. I wasn’t supposed to be presenting this but I guess I just became the Creative Director of this project as I was the one gluing all the pieces together and – quite possibly – I’m the only one who can explain it and hand it over in the limited time we have this afternoon before the companies in London do their thing. The best part is that I’m presenting it to my counterparts from two of the top flight agencies in London so it’ll be interesting to see if they giggle behind my back ;-)

So yet again, I named something and – hopefully – it’ll be something that will blow you away for a long, long time rather than something that’ll get replaced next year.

I’ll keep you posted on how it played out today and it won’t be long before this baby sees the light of day so be patient. It’ll be worth it.