What’s behind the Aspire iDea?
- posted by Michael Walsh on May 16th, 2007


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Yesterday I was in a meeting and the Aspire Idea came up. All the usual arguments were discussed: positioning, competition, product development, marketing material, that sort of thing. It’s a great product because it’s a giant step towards realizing the digital convergency dream. And that makes it an easy product to write about. But I [...]
MP340, blind iTunes and the promise of convergency
- posted by Michael Walsh on September 29th, 2006


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I’ve finally taken the MP340 out of the box and it’s sitting on my desk charging. I’m going to leave it there this week-end and explore it more on Monday before the kids clap their eyes on it. One of the things I did though was connect it to my PC and launch iTunes. Surprise [...]