How technology screwed up the best headline in the world
- posted by Michael Walsh on April 27th, 2009
- comments (7)
The Aspire Timeline has been one hell of a sparring partner these past few weeks.
First I had to come up with the name itself, then the marketing messages and website content and finally the retail information content (leaflets you’ll find in the stores) that we’re still working on as I write.
When the product description first arrived, the key messages we had to underline were very simple:
The Name Game
- posted by Michael Walsh on September 4th, 2008
- comments (1)
OK. Here’s a twist on my 9 to 5…
Before any of you post this to Engadget or Digg this is all hypothetical. Sort of.
As many of you know, this year Acer bought a bunch of amazing companies. Gateway, Packard Bell and the one they haven’t yet used, E-Ten.
